Interaction Good and Bad

BAD- Loose the Smoke Keep the Fire advert.

This advert is not very successful in the way that I cannot see which age group that they are aiming at and even if they are trying to be cool, it is missing the point. After watching the advert I cannot remember the brand of the stop smoking patches.



GOOD - Honda - Grr, Hate something, change something.

This is the best example for my idea. It's a simple idea and cute animation that explains an enviromental issue with cars. The use of a song that is composed for the advert is cleverly written and makes it catchy and memorable.